Perfection is boring

Perfection is boring.

I think we have created something special.
We have spent years and countless hours creating the company that is, Arketipo.
We have Perfection Compulsive Disorder; a culture that is reflected in our nature, our passion, our identity. It has helped us to create a sophisticated, high quality and beautifully crafted collection of home furnishings, all proudly made in Italy.

Lorenzo Cattelan CEO

What do you do and how long have you been working with Arketipo?
In the last decade I have been responsible in developing the products, from the sketch stage through to thinking about materials, possible developments and how they all combine to make a product that we can call an Arketipo product. Thinking about how we can do things better and managing the team to think about new challenges is a cornerstone of what I do.

What is Arketipo for you?
Ours is a business that plays with emotive connections, we are possibly best perceived as the classic corner shop tailor with a difference; we must make you curious enough to enter and fascinated by what you see and find.

When thinking about your craft, what do you obsess about?
Details. The absence of detail is sometimes detail in itself, and there is no diktat to the process. It’s something you feel, you see, you breathe, you live.

What is an excellent product made of?
There are so many components to the ‘perfect’ product. An original design and the best materials are tangible, they make sense to our literal universe and space. The intangible, things like comfort and modality, they too occupy a space in overall finish. A mixture of colour, shades, light reflections and emotional connections to the product make the difference. When we pull this together, we know we’ve made an excellent product and that we’ve done our job.

«The signs of a truly handmade creation tell you a greater story than the final product ever will»

How do you achieve perfection?
Perfection is boring. We should be excited by the chase, not the goal, only then can you view the product with different eyes, another point of view. Perfection can then not exist in the real world, we can get close and that is satisfaction for me, but seeing the signs of a truly handmade creation tells you a greater story than the final product ever will.