Perfection is boring

I think we have created something special.
We have spent years and countless hours creating the company that is, Arketipo.
We have Perfection Compulsive Disorder; a culture that is reflected in our nature, our passion, our identity.

Perfection is boring. We should be excited by the chase, not the goal, only then can you view the product with different eyes, another point of view. Perfection can then not exist in the real world, we can get close and that is satisfaction for me, but seeing the signs of a truly handmade design tells you a story greater than the final product ever will.

We are obsessed about details. The absence of detail is sometimes detail in itself, and there is no diktat to the process. It’s something you feel, you see, you breathe, you live.

Lorenzo Cattelan